SEO - Search engine optimalization

Right now, about 65% people go online to search a business instead of taking printed Yellow pages. Lots of forecast says that printed Yellow pages will be gone in 4-5 years. In 2009, 221 million American were online. In 2009, 154 million people in the U.S. bought something online, or 67 percent of the online population (4 percent more than in 2008).

To reach this huge amount of people your website has to have an effective Search Engine Optimization. We are SEO specialists, we know how to save you money and increase your revenue. We provide Web Design with SEO services to small to large sized business. Our SEO is the most affordable SEO on the market!

What is Search Engine Optimization (SEO)?

A search engine is what someone uses to find what they are seeking. A query is made and results appear.  Search Engine Optimization is a process by which a company appears prominent in the search results.  SEO is an integral part of a marketing strategy. The goal of SEO is a sustained increase in quality assessment from search engines and increase in internet visitors.

Optimizing web pages can affect the positioning of sites in the so-called “natural search result.” Studies of user behavior show that people trust natural search results significantly more than paid advertisements. Paid ads have their place as a supplemental and supporting roles to the SEO.

How does IMCastle optimize web sites?

Initial site analysis - the beginning of the optimization process involves a website analysis in which we evaluate all relevant factors key to website success. This involves the source code of pages, navigation structure, menu design, interior architecture, site, etc.

The site analysis will also:

• design effective keywords for the individual pages in order to optimize your website
• find the current status of your website position in search engines
• analyze your competition
• identify the strengths and weaknesses of your website
• determine the number and quality of backward links pointing to your website
• establish a long-term development strategy

Website Optimization - on the basis of the initial analysis and consultation, we implement the proposed changes. This step includes copywriting which is also content development.

Registration to the web catalogs - register your site to major web catalogs, or adjust your existing registration so that the user more attractive.

Report success - during your maintenance contract, we will report monthly on your website activity.

A well optimized web site will serve its intended purpose which can be anything from providing information to encouraging visitors to take a particular action (purchase, send a questionnaire, download the price list, phone call, etc.). A common mistake of website optimization for search engines is when you forget to future users (potential customers). For what are the sites located in the 1st position in Google when they are not interesting for users of content, design and difficult to navigate in them?

Site optimization does not just concentrate on HTML code, but also monitors the internal site architecture, easy navigation structure and finally the text itself.

Why should you let IM Castle optimize your website?

We have extensive experience with search engine optimization. We work quickly, reliably and professionally. Our goal is your success! 

We proudly serve to Birmingham, Huntsville, Tuscallosa, Montgomery, Gulf Shores and Mobile Alabama. Feel free to contact us for any information (205) 965-7910.